Resume
Work
Experience
January 2023 - January 2024
January 2024 - Present
Brand Designer
The Design Studio at South Carolina
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Implement social media strategies to highlight client projects, student portfolios, and creative services
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Partner with clients both internal to the university and external local clients to provide them with custom branding
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Experience with the research, prototype, design, and delivery process of branding products
Director of Media
The University of South Carolina Panhellenic Association
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Responsible for all Panhellenic recruitment social media management and visual communications
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Increased Instagram reach by 322% and post engagement by 42% during the recruitment season
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Organized and designed all merchandise apparel for 2300+ Panhellenic staff and potential new members
May 2023 - August 2023
Marketing and Social Media Intern
The Planet Group
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Created social media content, reaching 487,000+ followers on Instagram, LinkedIn, Facebook, and Twitter
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Managed scheduling and content sharing across seven companies with Advocacy and Sprout Social
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Sourced tailored articles for company employees to share among their professional networks
September 2022 - April 2023
Marketing Associate
Capital City Financial Partners
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Utilize Facebook, HubSpot, and Canva to implement different integrated marketing campaigns
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Conduct prospect and client communication to schedule meetings with our advisors
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Establish a cohesive brand identity through advertising graphics, custom brand guides, and printed materials
November 2021 - November 2022
Digital Marketer
Alpha Delta Pi - Beta Epsilon
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Executed social media content to increase the Alpha Delta Pi’s social media engagement
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Strategized team to curate content schedules and publish media across different channels
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Gathered group responses with Google Forms and organized the data in Microsoft Excel
August 2021 - May 2022
Graphic Designer
Garnet & Black Magazine
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Created graphic design content for multi-media platforms, including online and print media
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Collaborated with a design team to complete weekly website content and a biannual print magazine
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Leveraged proficiency in Adobe InDesign, Photoshop, and Illustrator to design web and print graphics illustrations
Education
Expected Graduation Date: May 2024
The University of South Carolina | Bachelor of Arts in Journalism and Mass Communication
Major: Advertising | Minor: Art Studio
GPA: 3.95
June 2022 - August 2022
FLORENCE UNIVERSITY OF THE ARTS
Skills
& Expertise
Awards
TECHNICAL SKILLS: Adobe Creative Suite, Microsoft Office, Google Ads, CanvaPro, Advocacy, Sprout Social
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SOFT SKILLS: Interpersonal Skills, Team Communication, Time Management, Social Media Management, Creative Strategy
2023 UCDA Student Poster Design Honorable Mention